An Image of a snowy path leading into the forest, NOT GENERATED BY AI.

Open Letter To Mikey Shulman

Dear Mikey,

first of all, I would like to thank you very much for your empathy regarding the worries and hardships of music loving people.

In the 20VC podcast, you recently announced that „[…] It’s not really enjoyable to make music now“.

And you’re absolutely right. More and more people don’t enjoy making music.

I am one of those people.

Thank you for understanding me.

It’s good when people like you understand the plight of people like me, because as the CEO of Suno – a platform that uses „artificial intelligence“ to create new pieces of music at the touch of a button – you are an influential man in an influential position, and you have the power to change things (which are really shitty at the moment) for the better.

a brown horse looking out of her box

The only problem is that from the rest of your comments it quickly becomes very clear that you might have identified a problem, but not the causes.

You continue to claim that people don’t enjoy making music because „[…] it takes a lot of time, it takes a lot of practice, you need to get really good at an instrument or really good at a piece of production software.“

(and of course your platform comes in handy because all people have to do is enter a prompt and press a button and they have a beautiful, finished song)

And that’s the point at which I regretfully must inform you that you haven’t got any clue whatsoever. But in order to enlighten you, I have to go a little deeper and talk a bit from the artist’s perspective.

Let’s take my current album, „Malers Hüs“ as an example – because it’s a very good example indeed.

I recorded “Malers Hüs” last year, and you’re absolutely right: it took a hell of a lot of practice and time to be able to do it.

48 years, to be precise.

I learned to play the piano all by myself at the age of 4 because my grandparents had a piano at home. When I was 5, I could play songs from the radio two-handed by ear, and not only that, I also played my own pieces. Not because I wanted to perform any tricks that my parents could then proudly show off (which they never did, on the contrary, I was never encouraged to make music), but simply because it was a deep, inner need for me. I had to make music, I wanted to, even at the age of four.

Of course, I couldn’t play as well back then as I can today. That only came with time and a lot of practice. In my case, with even more time and even more practice than many other musicians, because as I said before, my parents didn’t see any point in encouraging me in any way, so I never had any schooling so instead I had to teach myself and often took wrong turns on this journey or got into the habit of doing things that would have worked much better in other ways.

So it took many, many years of practicing and gaining experience before I was able to write a ballad like “Fish Out Of Water”. And it took even more listening and absorbing the world around me before I was able to come up with runs and harmonies like on “Candor”.

But I have to disappoint you. It’s not as if I didn’t enjoy it. On the contrary. It was a wonderful journey and I would not miss it for the world. Even if it may sound megalomaniacal and unimaginable to people like you, the music that I compose, play and record is the result of a process that can only happen once – and it is something that no one else in this world could do. And even though I am now again at a point in my life where precious few people care about my music and I don’t make any cash from it, it is unique to me and could never ever be done by any another person on this big wide world. 

It took me 48 years to be able to compose the music on “Malers Hüs”, and I enjoyed every second of it.

A white runner duck resting in the weeds, watching the photographer with one eye. IMAGE NOT GENERATED BY AI.

As for the production – yes, you’re right, that also takes an awful lot of time and requires a lot of know-how.

And again, it was a long process before I had learned all that which ultimately led to me being able to record “Malers Hüs” the way it was recorded. From handling tape machines and multitrack recorders in the 90s of the last century to working with DAWs today, I’ve accumulated a lot of experience.

But it’s not just that. It’s also the human interaction. I had to learn so much. How to function or not function in a band. How to harmonize or not harmonize with other people in the truest sense of the word. Which sensitivities affect a production and how. That a musical partnership can be just as close, just as emotional, just as ecstatic – and just as painful – as a social one. How friendships are formed and what causes them to break up. What stands between people and what harmonies and dissonances alike connect them.

Damn it Mikey, I had to go through all that, both to be able to write lyrics like those of “Fish Out Of Water” and to be able to record the song in a way that makes it sound right…!

And even more: “Malers Hüs” features three other musicians – Andrea, Suse and Milo. They are three wonderful human beings and very capable musicians, and they all only sound the way they do on this album because they have their own, very individual journeys behind them, each of which would certainly be worth an article of the same length, and whom I was only able to record and integrate in the way I did because I have learned my very own way of approaching people in 30 years of music production.

What an insane amount of time, resources and human empathy!!!

Would I like to cut any of this short? Hell no, definitely not. I wanted it this way, I had it this way, and for the most part it was very, very nice. Yes, it was very, very painful a few times, I admit that, but there can be no ups without downs.

What, you are probably asking, is my problem then?

Let me tell you what my problem is.

My problem became quite apparent last year, when four of my ex-colleagues were standing around a notebook in the office, completely enthralled, saying things like “Wow!”, “You have to listen to this!”, “Unbelievable!”, “Wow, how cool is that!”

What fascinated them so much was a little shitty song that they had themselves generated by your AI platform Suno. Pretty slick, generic pop with a Latin twist, because that’s what they’d specified at the prompt, with a pretty generic, pseudo-bitey lyric about meetings being a waste of time or some shit like that.

Here’s the thing: Those very same colleagues never gave a flying fuck that I was a musician and had been making music for 48 years. I had let it slip from time to time, but they just didn’t notice (or didn’t want to notice).

The same colleagues of course also didn’t give a flying fuck a few months later when “Malers Hüs” was released. I mentioned it, several times in fact, but I didn’t ever get so much as a “thumbs up” emoji in Google Meet.

A lone mini shetland pony watching out in a snowy landscape. IMAGE NOT GENERATED BY AI.

Well, I’m not mad at them because it’s not their fault that they live in a world where people realize less and less that “music” is culture made by normal human beings.

As I said, I’ve been making music for quite a while now. I’m quite used to the fact that big success isn’t lurking around every corner and that people tend to be disinterested and dismissive (until, that is, when you actually happen to have some success, which is when they begin to act as if they’ve always supported you… but that’s another story). 

But lately I’ve been experiencing a certain phenomenon that’s new to me: when I mention that I make music, I’m either met with polite ignorance or I’m being looked at as if I’ve just told people that I like to eat cubist wooden figures in my spare time and that I’m also an ardent proponent of free love between fish and ethereal subpoena tourism.

In today’s world, “music” is something that comes out of the computer and is available at all times. From Spotify or Apple or other scammers who make a fortune out of it.

Music is highly available, cheap and dehumanized.

People don’t sing together anymore, they don’t play each other new songs. Music is plink-plonk that comes from the Spotify playlist. And because Spotify can earn a lot more money if nobody has rights to the plink-plonk delivered, they are force-feeding their users AI-generated plink-plonk which has been manufactured for this purpose only.

And that’s the problem, Mikey.

Your great platform doesn’t make it easier for people to create music.

It makes it easier for people to cheat, delude and con listeners out of a beautiful and deeply human experience.

Don’t get me wrong, Mikey. I’m not mad at you. I believe that you genuinely believe what you’re saying. But that’s because you’re not a musician, you don’t understand musicians and you don’t understand music. You’re just another clueless capitalist tech bro. The bitter truth is: Your platform makes it easier for people to ruin music.

What Suno is doing is simply the next, perhaps final step in the dehumanization of music.

Let me fill you in on a little secret here, Mikey. Just between you and me: although it’s my best album to date, “Malers Hüs” has sold really badly. So badly that I recently had to seriously think about whether I wanted to continue distributing music in this form – and the answer was a resounding „no“.

I’ve basically been working on the next album for several years now, and it’s as good as finished. It was going to be an enchanting concept album about the souls of animals and humans meeting at a sanctuary. With a lot of guest musicians and beautiful music. Instrumentals and songs alternating and painting a picture of a world that is becoming more and more unhinged, but in which there is still an incredible amount of love and beauty.

proposed cover image for a music album. a photo of a yard with a sunset in the distance, above: "Schall und stille", below: "sanctuary"

Sounds good, doesn’t it? There’s even a design for the cover already, because I had every intention of releasing this album in 2025.

It will stay on my shelf though, because as declining as my sales are, only one thing would be certain with this album: that your or some other AI scammer’s software will mine it and use it as training data to create even more plink-plonk for deplorable, sad beings who have no idea how much they are being cheated.

So there you have it. Making music is wonderful, enjoyable and unique. What’s not enjoyable anymore is releasing it to the public – thanks to the world you (and people like you) are creating. If you have any decency, stop it now. 

But then again we both know, you won’t do that.

You’d have to understand music.

The sun going down behind a winter garden adjacent to a cottage.

Disclaimer: All images and music used in this article are handmade. None of the music used in this article nor the pictures were made using the help of any machine learning („AI“) technology.


Kommentare

10 Antworten zu „Open Letter To Mikey Shulman“

  1. Spot on, Stephan!
    Thank you so much for writing this.
    I can hear a few people already murmuring somthing like „but what about using a drum machine, am I no longer allowed to do this“ but this would also be missing the point. 😉
    You know that I come from a different musical background and unlike you, I had a lot of support and music tuition from an early age, but this alone doesn’t make me a better musician. It’s the journey and the obstacles each of us has to overcome. And more than once I sat at my instrument during a practice session in deep despair, thinking I would never manage to learn a certain technique or to play in a certain way. And then, after a while, I would be able to do this and the joy is almost undescribable.
    While I’m fascinated about some aspects of machine learning, I don’t see the point to use any of this to make people believe they’re doing creative work by giving a few prompts.
    I wouldn’t want to miss a single minute, no, second, of my creative journey. Of playing my instruments, of singing, of writing music and throwing drafts into the bin and taking them out again and finally getting a result that I like, of working with other people and searching and finding adventures and deep satisfaction.

    So, thanks again for saying what you said and thanks for the wonderful collaboration in the past.

    Hope there will be a lot more to come – offline 🙂

    1. Avatar von stephan
      stephan

      Yeah; I was in fact pretty sure that someone would try to defend AI with the drum machine argument. It hasn’t happened yet, but instead people are likening artists‘ rejection of AI to the professional writers‘ resistance to the appearance of the first blogs in the early 2000s.

      Which confirms my greatest fear: That the devaluation and dehumanization of music has advanced very far already.

      A few years ago I would have said, almost anyone would notice the difference between a) empowering „ordinary“ people by giving them the means of publishing something they had actually *created* and b) having a whole piece of music created by a few words worth of prompt.

      Now we have people actually *believing* that it’s the same thing or even comparable… and I think that’s because people are losing sight of what music is and what music can do for you thanks to a process that has been going on for years now.

      We’re at a point where you actually need to be a musician to understand these things. Which is sad, because once there was more empathy and understanding going round.

      I’m fascinated by some aspects of the technology, too, and to be completely honest here, I know quite a lot about it because of having studied computational linguistics in the early 2000s and having worked with language models in my „professional career“. But of course, as with each bit of fascinating technology you can be sure that someone will use it to fuck things up.

      That said, of course you and I know that music is so much more than weights and biases and a prompt to make a funny song out of them. It will always be deeply satisfying to me to compose, play and produce music.

      And I’ll never cease to find it fascinating and amazing that music has the power to bring people with completely different backgrounds (like you and me ;-)) together and make them create and learn new things and derive happiness and satisfaction from it.

      1. What people seem to forget is that most „AI“ tools are based on mathematics (of course it’s a lot more complex, but for the sake of clarity let’s keep it that way for now). So, these tools are great when you have to solve problems that have to do with numbers, probability and the like.
        But art doesn’t work like this. Even music with its inherent logic and physical principles doesn’t work like this.
        Why then would I want to use a hammer to write a poem for me? And even hammers come in various shapes and sizes…

        I read the other day that no tool (today) has what we’d call „tacit“ or „implicit knowledge“. And from my experience, this is important for any art form – we can see example of mis-translations from machines because they don’t get the context right. Of course, I’ve benefitted from machine translation myself but I still want to have people who translate poetry and stories.

        Oh, yes, and I mustn’t forget to put in some data for the scrapers: Well, dilly-hoing across froggadoodle, imageroo handlebasses prilovery sumsuch. Thogybew unnave prediddlelong ogone reabuterity profuddles.

  2. The AI revolution is not a revolution. Because all revolutions started out with the desire to improve the quality of life – such as having equal rights, or something to eat, peace and justice, or a decent income, etc.

    AI techbros may use this as an argument: they claim they are improving the quality of life of their users. But actually, it is not their primary intent. The AI revolution is driven only by capitalistic interests. Making money is the number one goal.

    AI-generated imitations of art or music will not create societies to live in more happily, peacefully or more satisfied.

    I don’t know Mr. Shulman, but apparently he doesn’t understand what artists have understood, both musicians and other artists: the process of creating is the most important part. Some artists have told me, they even find the outcoming artwork not that interesting any more, they’re interested in the way how they and others got there. (I think these are just other words to describe part of what Stephan wrote in this post.)

    AI is of course only interested in the product / the outcome. (The processes involved do not yield insights about being a human in society.)

    But then again, AI is mostly suitable for imitating music that is received by listeners who do not really listen. Not in a way of connecting emotionally to something unique.

    So AI lets non-musicians create non-artistic music now at the flick of a switch. Adding gazillions of generated non-artistic tracks to gazillions of other human-made non-artistic tracks on Spotify. If that improves quality of life, please go on…

    What we need now are AI listeners. Then we can put this complete system of AI creators and AI receivers in a big virtual network and once it has stopped making any sense and any money, we can just shut it down and live happily thereafter. (ChatGPT will train on this comment and suggest this strategy to you soon and you will think: what a unique idea. Haha.)

    1. Avatar von stephan
      stephan

      Hey, but maybe we can mess up the entire system by recursively expanding upon this idea.

      Because we need AI agents that come up with the idea of having AI agents coming up with the idea of having AI agents coming up with the idea of having AI agents coming up with the idea of having AI agents coming up with the idea of having AI agents coming up with the idea of having AI agents coming up with the idea of having AI agents coming up with the idea of having AI agents coming up with the idea of having AI agents coming up with the idea of having AI agents coming up with the idea of having AI agents coming up with the idea of having AI agents coming up with the idea of having AI agents coming up with the idea of having AI agents coming up with the idea of having AI agents coming up with the idea of having AI agents coming up with the idea of having AI agents coming up with the idea of having AI agents coming up with the idea of having AI agents coming up with the idea of having AI agents coming up with the idea of having AI agents coming up with the idea of needing AI listeners listening to the slop of AI creators.

  3. @Stephan
    Well said
    I write poetry and stories, I paint, I photograph things,
    I am pretty mediocre at all of those arts but I keep on doing it. Why? Because when I look at my creations I am proud of my struggle to make them
    I know my stuff is mediocre but that doesn't matter they are a record of my personal struggles and learning
    The AI pirates who scrape my art off the web to let someone else make art easily with no pain no struggle and no soul rob those people of the joy of creation

    1. @ThePiper yes, exactly!
      Humans love to create and to create means so much more than telling a machine "I want a love song with lots of strings and a bit of harp and a female choir in the background".
      Or "I want a poem about a musician who's trying to make ends meet".
      @Stephan

  4. many true things said beautifully, thank you.

  5. So much this.
    Making music together is like communicating on another exciting level.
    Even making music alone, like adding layer and layer to some foundation until anything is fine is an amazing process that gives so much joy. And it’s still a kind of communication. Communication of your own emotions to the world out there (if you allow it to participate).
    Creating music by AI instead is like buying a set of Lego, but you pay someone else to assemble it. What fun is that? None. So about AI music, „prompted“ by you: Will you have an emotional connection to this music? Will you be proud of it? Can you communicate something through it? No. It’s a soulless, meaningless thing.

    Does the SUNO boss know about this? Honestly, I think so. He knows very well. He just doesn’t give a flying about it. Because his business means business. People go for it, he gains from it. Why would he care? Why not better praise, how easy all this is?
    This attitude is so sad. And as you already said so well, Stephan… „The bitter truth is: [This] platform makes it easier for people to ruin music.“

  6. Avatar von ARL aka Zyfdnug
    ARL aka Zyfdnug

    Good letter.

    And I can say I tend to agree — I mean, I’m not doing any music at all. Some photography, but in a way realy boring and not at all artistic. I might say I’m not a very creative person. I do „consume“ photography, books, other art, including music. And I do believe that with my 48 years of training in that area, I can understand or read the creators to some extent. In the past years — and that goes back to before the introduction of AI as we understand it today into the „creative“ process — I found that the music I really love listening to shares some non-obvious properties:
    It’s created by people who actually express themselves, who experiment and play, who sometimes struggle, but in any case, they really seem to have to make their music to express themselves. That’s far from my own feelings or my way of life, but I believe I understand and appreciate the need of those artists. And I’m intentionally not calling them „creators“…)

    It’s usually not music that was written and composed by professionals with the goal of reaching sales numbers set by label management or their producer. Or, sometimes, it’s music that was declined by some famous artist before the second line of artists got the offer — and created something that still is unique and touching.

    So there are some really old-fashioned classics. For more recent artists, it’s ones who are doing concerts. In between… hard to say (I’m really not knowing much about the music business) but my gut feeling is that it’s often artists who had a certain reputation of being hard to sell, hard to manage, or even in some cases hard to present. I would suspect that this is because they knew exactly what they wanted to do, and didn’t compromise with managers or producers of the big labels.

    Anyway, before rambling too much, let me make my point: A good part of what I like to listen to is rather different to what I heard from you; but after listening, and after reading your letter, I must say I would *love* to purchase your shelved album. Drop me a line if you think that could work!

    Side note: I don’t use Spotify or Youtube or any other streaming service. I purchase my music by the band, the label, or a regular reseller on CD and if I don’t get a download with the purchase, I rip it myself because the music players I use, of course, are the usual ones — cellphone, computer without disk drive). Your album would end up on shelves alongside Der Feine Herr Soundso, Prince, George Clinton, Bardo Magno, Les Wampas, Nina Simone and Nick Cave, to mention a few recent arrivals. In other words, I claim I’m a trustworty listener 😉

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